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Trademark Registration

Secure exclusive rights to your business name, products or services by protecting it with a trademark registration
Start Application

Trademark registration

Secure exclusive rights to your business name, products or services by protecting it with a trademark registration
Start Application

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What is a trademark?

A trademark can be a sign, logo, symbol or word that represents your business and your brand assets, it can even be a tagline. It distinguishes your goods and services from your competitors and offers a robust platform for brand protection.

It’s how customers and the greater community recognise the unique aspects of your business in the marketplace and helps to distinguish your business from its competitors.

A trademark is not the same as a domain name, business name or even company name. However, by registering all of these as trademarks allows you to have exclusive rights to each of them in Australia under Trademark Laws.

What are the benefits?

A registered trademark gives you or your business exclusive rights to use, license and sell the trademark. This means no one else in Australia can commercially use any aspect of your trademark for the same goods or services that you have it registered for.

Your trademark becomes a valuable asset, increasing in value as your business grows and evolves.

✓ Stop other people from stealing your business name, logo or even a tagline and using it for the same goods and services that your business offers.

✓ Once your trademark is registered, it will be protected under the Trademarks Act for a period of 10 years starting from the date that it’s filed.

✓ Your brand is more than just your name or logo, it’s your most valuable asset, so as your business develops so may the value of your trademark.

✓ Add the TM symbol to your products, labels and across all media, digital and social platforms so that people know that it’s your trademark

A registered trademark gives you or your business exclusive rights to use, license and sell the trademark. This means no one else in Australia can commercially use any aspect of your trademark for the same goods or services that you have it registered for.
  • Stop other people from stealing your business name, logo or even a tagline and using it for the same goods and services that your business offers.
  • Once your trademark is registered, it will be protected under the Trademarks Act for a period of 10 years starting from the date that it’s filed.
  • Your brand is more than just your name or logo, it’s your most valuable asset, so as your business develops so may the value of your trademark.
  • Add the TM symbol to your products, labels and across all media, digital and social platforms so that people know that it’s your trademark

What is the trademark class system?

All trademarks are registered for specific goods or services, e.g. Microsoft for “software”. Those goods and services are categorised into any one of 45 different classes, providing a convenient and efficient way to search for similar trademarks.

How it works?

1. Use our simple online form to let us know what you’d like to trademark.

2. Our specialist legal team reviews and checks all aspects of your application and will contact you if
further clarification is required. Once we understand your needs, our trademark registration specialists
will take care of the rest

3. After a final check, our trademark registration team will file the application and keep you updated
through every stage of the process

4. Once registered, you’ll have exclusive ownership over your registered trademark for the next 10 years
and have the option to renew at the end of the period for a further 10 years

  1. Use our simple online form to let us know what you’d like to trademark.
  2. Our specialist legal team reviews and checks all aspects of your application and will contact you if further clarification is required. Once we understand your needs, our trademark registration specialists will take care of the rest
  3. After a final check, our trademark registration team will file the application and keep you updated through every stage of the process
  4. Once registered, you’ll have exclusive ownership over your registered trademark for the next 10 years and have the option to renew at the end of the period for a further 10 years

Fees and charges

• $799 per trademark application (includes 1-Class)
• Additional Classes incur an extra charge of $330 per Class
• Non-Picklist Classes that need to be drafted by a legal professional incur a $450 fee. A Non-Picklist
•Class may be required if your business has a unique product or service that is not defined on the ‘standard Class Pick List Schedule’, or, if our specialist team are aware of possible conflicting marks but wish to avoid those by ensuring no overlap in the description of your goods and/or services.

Please note: Trademarking both a Business Name and Logo are treated as separate applications, and each incur a fee of $799 per application for 1-Class.
  • $799 per trademark application (includes 1-Class)
  • Additional Classes incur an extra charge of $330 per Class
  • Non-Picklist Classes that need to be drafted by a legal professional incur a $450 fee. A Non-Picklist
  • Class may be required if your business has a unique product or service that is not defined on the ‘standard Class Pick List Schedule', or, if our specialist team are aware of possible conflicting marks but wish to avoid those by ensuring no overlap in the description of your goods and/or services.

Please note: Trademarking both a Business Name and Logo are treated as separate applications, and each incur a fee of $799 per application for 1-Class.

Make it Official.

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